erika aldrich murga

I’m a curious product strategist and designer with 10+ years of designing 0→1 complex products. From surgical operating rooms workflows to the leading net-zero emissions strategy platform, I can bring clarity and continued collaboration to teams delivering value with software.

I work at the intersection of brand strategy, user research, design, and development, shepherding stakeholders and teams through ambiguous problems into tangible product experiences. I thrive in leading and facilitating conversations amongst them to enable collaboration through problem definition and solution exploration.

Combining curiosity, design, psychology, and behavioral economic principles I’ve orchestrated experiences that drive meaningful outcomes for people and business.

I believe the products and services we design are only as good as the diversity of the teams building them.